Request for Letter of Intent: BioTC Marketing Strategy Support
The Oklahoma City Innovation District, a 501c3 non-profit organization tasked with supporting the strengthening Central Oklahoma's innovation ecosystem, is seeking the assistance of a marketing/public relations firm to support the due diligence required to assess and position its shared-use bio/life-science laboratory for long-term market success.
BioTC is a 7,200 square foot laboratory located inside Oklahoma City's newly opened OKC Innovation Hall with upstream, downstream and QC/analytics capabilities supported by state and Federal funding which terminates in mid-2027. While the intended and primary purpose of the laboratory focuses on supporting workforce and skills development essential to equipping the region's biologics manufacturing needs, the lab has demonstrated capabilities to support multiple other partners and industries. These opportunities include but not limited to healthcare, food/ag science, fractional education partnerships, shared-use lab and equipment space and support services for certain bio-manufacturing related processes.
The Oklahoma City Innovation District team is seeking a partner to help review, analyze and direct local, regional and national opportunities to market the lab space for these and other uses as appropriate.
A needs analysis would include (but may not be limited to):
A review of the workforce and non-workforce related capabilities of the laboratory
Competitive positioning of the lab to support workforce and skills related needs in the OKC region along with regional and national opportunities for training partnerships (industry and non-industry)
Competitive positioning of the lab to support non-skills related industry support including but not limited to: fractional equipment/facility use, third-party laboratory services (potentially attached to the capacities of the facilities upstream, downstream and QC/analytics capabilities)
A review of local, regional and national trends impacting the labs success
A detailed description of short-term and medium-term customers and partners the lab should focus its business engagement efforts around
Draft target customers to match with lab capabilities and overall market demand
Roughly, these processes could be described as target market research, an overall review and outline of product market demand, a detailed marketing business strategy for the lab and a review of current market perceptions associated with the facility.
Future work that may follow this phase 1 work may include the development of a formal marketing/advertising strategy to support customer engagement and associated marketing collateral.
Wanting to move quickly and with flexibility to build a partnership with a qualified partner, the Oklahoma City Innovation District is requesting interested parties provide a "Letter of Interest" in response to this vendor inquiry describing:
How your firm would approach the delivery of these Phase 1 market assessment deliverables
Experience in the bioscience/life science industry including key references or projects that help describe comparable work
A description of your firm's billing structure (or approach to billing)
A rough timeline to complete a described Phase I market analysis and review work product
Please note, as a Federally supported project, the Oklahoma City Innovation District will be required to support appropriate procurement and billing guidelines.
Letters of interest should be provided to emma.anderson@okcinnovation.com by EOD October 15, 2025. Please see attached for a current capabilities review of the BioTC lab.
For additional questions related to inquiries, please contact Emma Anderson at emma.anderson@okcinnovation.com.